Head of Growth

Join a Tokyo-based fast-growing international ecommerce team. Together we're building next generation solutions that fill a crucial missing piece between Japanese sellers and buyers around the world.

We’re seeking a Growth Manager to lead customer acquisition and retention across all channels, including paid social, search, content, and email. The ideal candidate will have deep domain experience across paid platforms, tools, and ad technologies.
 
Working with our CEO, Product, and Design teams, you will conceive, manage, analyze, and optimize campaigns to drive the overall customer growth in line with our brand strategy and financial goals. In addition to technical expertise, the ideal candidate will bring creative thinking to all marketing campaign planning.
 
This position is a highly entrepreneurial position that will require you to assume several different roles.
 
RESPONSIBILITIES
 
● Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
● Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
● Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video
● Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
● Lead overall site conversion rate optimization and develop and optimize landing page strategy
● Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
● Champion metrics-driven analysis and decision-making throughout the organization
● Think strategically, analytically, and creatively about new ways to reach customers and increase relevance
 
DESIRED QUALIFICATIONS
 
● 3-5 years of direct, growth-focused experience in digital marketing, B2B SaaS and startup experience preferred
● Experience building a comprehensive digital marketing strategy from the ground up
● Demonstrable experience leading and managing SEO/SEM, managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites
● Experience in optimizing landing pages and user funnels using tools such as Optimizely/VWO
● Thorough understanding of various online and offline marketing funnels
● Very data-driven and should be curious about and tell stories using data
● Sensitivity to potential trade-offs between performance and branding
● Experience managing organic acquisition, including SEO and CRO
● Solid knowledge of website analytics tools, i.e., Google Analytics, SEMRush.
● Strong sense of ownership and determination to get things done
● Humility and eagerness to learn and grow
● Elevated aesthetic and quality standards in line with our brand vision

Usually responds within a week

Or, know someone who would be a perfect fit? Let them know!

Tokyo HQ (Shinagawa)

White Rabbit Express
141-0031 Shinagawa City Directions jobs@whiterabbitjapan.com 03-6450-7109 View page

Benefits and Perks

Since the majority of White Rabbit employees work in Japan, this section is written with that as the default. Some benefits don’t make sense in other countries. We will try our best to provide comparable benefits and perks outside Japan as it makes sense, though. In addition to your compensation, full-time regular employees also receive the following.

  • Pension and National Health Care

    Enrollment in Japan's Pension and National Healthcare program.

  • Employee Liquidity Pool

    If White Rabbit is ever sold or part of an IPO, tenured employees will be eligible to receive a portion of 5% of the value of the company.

  • Commuting Allowance

    Commuting Allowance shall be paid in the amount equivalent to the actual cost required for commuting to and from work up to the maximum amount of 25,000 yen per month., or 4,000 yen monthly for bicycle commuting.

  • Great Tools

    Each employee will be provided an Apple or Windows computer and dual-monitor setup. We’ll also purchase virtually additional software or hardware you need.

  • Personal Development Stipend

    Up to 72,000 yen per year to improve your craft. If you’re interested in classes or online courses.

  • Fitness Allowance

    White Rabbit will pay up to 5,000 yen per month toward your gym membership, yoga studio membership, or whatever activity you do to stay in shape.

  • Wellness Allowance

    Every month, you can expense up to 5,000 yen toward a service or experience that enhances your overall mental well-being.

Why work at White Rabbit?

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Challenge
We're shaking up Japan's e-commerce industry, eliminating barriers and pain points, and filling a crucial missing piece between Japanese sellers and buyers around the world.

 

Global e-commerce is a big project; our operations are complex, and we have to deal with many challenges and constraints. But overcoming these challenges means we'll have built something of lasting value.

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Impact
Working on a lean, self-motivated team means autonomy, broad experience across projects, and seeing your contributions directly shape the product and impact users.

 

Lots of companies are competing with us (and copying us), so we try to think hard about how to build features and deliver a service that users love.

Already working at White Rabbit?

Let’s recruit together and find your next colleague.

email
@whiterabbitjapan.com
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